SEO vs SMO – An Overview

Few years back no one was able to locate your business on Google if the site was not optimized properly. So the idea of choosing between a search engine optimization (SEO) process, or doing social media optimization (SMO) for a website, was very easy – that was SEO. But the introduction of social media has changed the concept of online marketing and promotion.Social media evolution is effecting SEO,...

Unique Content : On-Page Ranking Factors

We all know by now that SEO is a vital part of a company’s web marketing campaign. Having a website, blog, or published articles on the web is great—but if no one can find your content in the search engines, then the material is useless. For years, optimizing a page was as easy as including your targeted keywords many times throughout the content and including them in your meta keywords tag. But now...

New Google search algorithm prefers quality link building

After the internet search giant Google announced the Panda update in February this year, thousands of sites in the US were seriously impacted.The improved algorithm digs in deeper into the low-quality websites to yield high-quality results for the user. However, Google claims that the Panda algorithm should affect only about 2% of the websites in the US while the original update impacted over 12%...

Google Changes New Panda Algorithm – SEO Viewpoint

Google made an update to their algorithm late February 2011 that has greatly affected many sites and caused a decrease in traffic. The update was called the “Panda” update (aka the “Farmer” update). Google normally does major updates to their algorithm once every 1-2 years. The Panda update is a major update. This is all in an effort for Google to produce the best search results and foil black hat...