Facebook: The Leading Social Network and Essential Part of SEO

Now these days social media is an important part of search engine optimization and due to huge popularity social networks are getting preference all over the world and SEO is getting benefitted through this popularity by capitalizing multichannel communication.

Based on traffic data gathered from Alexa and Google Trends for Websites in June 2009, Facebook was on top and end of 2009 its maintaining growth acceleration & became more evident. By December 2010, the map became bluer than ever.

Look at the trend below.

If you pay attention to the social networks’ existence to the map in June 2009 compared to June 2011. The quantity decreased from 17 to 9. Out of these nine social networks, Facebook is now in ‘leader’ position by existing in 119 out of 134 countries. According to the last update, Facebook has conquered countries like Iran and Syria, despite of struggles against censorship of government. And Facebook’s Ads Platform data source says, Europe is now the largest continent on the network with more than 205 million users out of around 700 million in total. Brazil and Netherlands will be the next countries to become blue in the social network map.

Besides Facebook, Twitter and LinkedIn is getting preference in the United States, Canada Australia and big parts of Europe (specially in UK, France, Germany). But on the whole, Facebook is drawing more visitors than ever. So SEO is utilizing this popularity and social media is taking an essential role for SEO.

Following is a demographic presentation of popular social media and find out who uses the most popular social networking sites and how.

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Google Place Optimization – Search Visibility Factor

Google Place optimization is one of the recent most important SEO factor to increase the visibility of a business or company in the web search result. Generally, if you are searching something with a location (city name) related keyword, Google will show the place listing along with the web results.

What can be enlisted in Google Place?

•    Business or company name
•    Brief  business description
•    Business address spotted in Google Map
•    Title with keyword to get SEO value
•    Business category
•    Contact details (Phone, fax, email)
•    Website
•    Images and videos
•    Business related other details in limited space.
•    Latest events announcement for limited time period
•    Tags etc.

In organic search result, generally we get highlighted keywords with two lines description and the relevant URLs. But if you can optimize the Google Place efficiently then the map results will appear along with the web results. And this is only visible (maximum seven top place listing) in the front page of search results. So, visitors can get a clear idea about business locations, directions and brief description before entering the websites of the top results. Local search results have a noticeable amount of traffic diversion to the main site.

How to create Google Place?

From Google account settings, place listing can be created. Initially it requires business name, actual address details and contact number. But the listing will not be visible instantly after the submission. Google will verify the listing contacting the given address and then it can be activated with activation PIN. After getting visibility, place listing can be optimized in SEO view point with above mentioned details and many more.

To improve Google Place listing rank, business listing and local classified submission with proper keywords is very important.