Inserting the rel=’nofollow’ tag within links will inform Google and other search engines that they should not follow that link (i.e. not sharing the link love). Most of the times using this attribute is a bad idea because it will remove the value of external links, like in the Wikipedia case.
What about the links pointing to your Feedburner feed(http://feeds.feedburner.com/yourfeed)? Feedburner provides an outstanding service and they do deserve recognition, but could a rel=’nofollow’ tag on those links have some benefits?
First of all many blogs have their Feedburner feed page ranking higher on search engines than the blog itself for most keywords. This is not optimal since a potential reader might end up visiting the feed page and not visiting the blog at all.
Secondly, provided you publish full feeds, the Feedburner feed page will also have the same content of your Homepage, possibly resulting on duplicate content penalties.
Inserting a nofollow tag on the feed links could resolve the first problem and improve the second one, specially if your feed links are sitewide and your blog has a high Pagerank.
Update: Marketing Pilgrim has a post with more suggestions for this issue.
First of all many blogs have their Feedburner feed page ranking higher on search engines than the blog itself for most keywords. This is not optimal since a potential reader might end up visiting the feed page and not visiting the blog at all.
Secondly, provided you publish full feeds, the Feedburner feed page will also have the same content of your Homepage, possibly resulting on duplicate content penalties.
Inserting a nofollow tag on the feed links could resolve the first problem and improve the second one, specially if your feed links are sitewide and your blog has a high Pagerank.
Update: Marketing Pilgrim has a post with more suggestions for this issue.
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