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Google EMD Update Will SEO Dead But for Some Death of SEO

From the previous Google's updates over the weekend espaecially discussing about the an idea of an exact match domain (EMD) as..

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

A continueous struggle to caught the trend for evaluating the Search Engines Influence the Value of Domain Names.The following infographic describes how SEO has been claimed to be "dead" for over a decade now & yet even after the social media ponzi scam imploded, SEO is still alive and kicking.

Hera the SEOmoz has a little early data for those "who was hit" and how many sites were impacted. It seems like a constructive search results big update and they shared this chart via mozcast.

Search Rankings Keyword Proximity "Technically Leverage SEO"

In (SEO) Search Engine Optimisation world success is the name of a "continues tracing procedure to measure significantly your SEO work" like before "doing your On page optimisation a deep competitive analysis is required for several factors especially including "how keyword optimisation important" for your landing page, page title, body text, SEM campaigns, wisely using keywords at page's technical points to create maximum search impact and beyond this correct keyword density and keyword proximity for search rankings.All it is too much important to search engines while having strictly applied webmaster guidelines for a page to rank it in search results.Any way today we'll talk about Keyword Proximity as term to technically leverage SEO.

Keyword proximity (Keyword Placement, Semantic Closeness, Near or Far). A Seo search term that particularly used by search engine bot's crawling process for a web page to exactly place it in search results. The keyword proximity refers to the distance between the search term’s individual keywords but Google accounts for a number of things of varying importance by having a justification that into which order they should appear in for certain search terms.
Obviously the use of unimportant words in your more precious keyphrase decrease down your search value make your keywords far away from each other.The strategies is to avoid using filler words in between keyword phrases, such as “and”, “the”, “your”, etc. These get in the way of the true phrase you are optimising for.  For example

"How Keyword Proximity Affects Search Engine Rankings
and
"How Keyword Proximity Affects Rankings In Search Engine"

From the conclusion of above example, the word "in" actually a filler word that causingly separete your important keywords,  if someone searched for "keyword proximity or search engine rankings" a web page containing the first sentence will more likely to rank higher than the second. The reason is because the keywords are placed closer together.

  Obviously in terms of search ranking, exact matches score the best but only for "how much search queries match or relevant to a page or site content not for exactly matching for your page domain because a recent blog tells us about"Google's Upcoming Algo will Reduce Low Quality Exact Match Domains in SERPs "Minor Weather Report"
.Let's assume that, say someone does a search on “auto spare parts price list ”. Google will assign a higher score if your page contains “auto spare parts price list ” than if it contains "auto spare parts and price list”. For the latter, all words are contained on the page, so the page would receive some score, but since this is an inexact match (there are words in between “auto spare parts” and “price list”), the page score would be lower than for the exact match of auto spare parts price list .

Google's Upcoming Algo will Reduce Low Quality Exact Match Domains in SERPs "Minor Weather Report"

Matt Cut the head of Google's web spam department announced on twitter that we are going to roll out a Small algorithm change that will reduce low quality "exact match" domain from search results.Matt cut says that..

He says that the current algorithm change will effect 0.6% of English US search queries to a specific degree but it is quiet different from the previous Panda and Penguin.As Panda aimed to filter out the search results for low quality site and Penguin goes for fighting against web spam technologies.

Mainly the new upcoming small algorithm change will have a little crack down on low quality exact match domains as Matt Cut revealed out that for the last few years Google is being continuously watching for why the exact match domains rank well when they should not in some cases.

It seems like for upcoming days the domains that ranked well on the base of low quality exact match domains will not rank high in SERPs.It is awfully matter for all webmasters who holds domains for their sites exactly matches to the search queries.

Keep in mind that this doesn’t mean sites with keywords they hope to rank for in their domain names are now doomed. Rather, the change aims to target low quality sites that might be riding on on the basis of exact matching.

Related:

Upcoming Google Panda Refresh is Rolling out to Expect Some Flux

Rolling out New Google Algorithm Update to Improve the Diversity of Domains in SERPs

SEMPO Google's recent Algorithms Changes An in increase in Significant Impact of Mobile Internet on Search market

Twitter Updated it's Robot.txt to telling Google and Bing To Crawl More

Twitter in order to get more expansion and visibility for Twitter's millions of pages in SERPs. Twitter recently updated it's robot.txt file to being crawled it's millions pages through all major search engines.But the doubtfully matter is it not sure that actually big search engines accepts Twitter offer for what Twitter wants to update it's Robot.txt.
Instructively twitter wants to tell Search engines Google, Yahoo, Bing. it's own search result pages and other meta searcher's bots to crawl more from Twitter updated pages specifically making a discover from Twitter Olympics and hash tag pages.

Twitter Make Change to Discover More.Twitter now bringing a change to it's robot.txt by saying that

This change will help people find popular and helpful Twitter pages, such as the #olympics hashtag page (https://twitter.com/search/?q=%23olympics)

Here the main purpose to updated robot.txt is only to allow search engines to crawl only twitter.com/search pages but not to for index searches for users.Twitter crucially wants expanding it's search result pages through Google and Bing's SERPs i.e., tweets and hashtags — while a stop sign for search engines bots from crawling its search results for users and other published contents like videos and images. Tweet and hashtag search results show via the /search path; searches for Twitter users show via the/search/users path; and searches for photos and videos show via /search/(keyword)/grid.
Twitter instructively telling Google to crawl its tweet/hashtag search results, but stop to crawl the other two types; Twitter’s instructions to Bing and other search engines are the same.

Authorising there's value to Twitter for having it hashtag and Olympics pages show in Google, Bing, Yahoo, and other search engine's SERPs in case of having much domain authority to rank well for several queries.But the question is that the big search engnes wants to index more from Twitter's result pages.
In front of Google webmaster Guidelines Google has been adamant over the years that it doesn’t want to show search results pages in its own search results to specifically diversifying webmasters to following the Twitter actions as saying about that

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

Social Media Twitter Account Effective Use of Twitter Profile

Mobile Mobile-Friendly Site Trendy Touch to Turn visitors into costumers

It is too much harassing matter relates to mostly webmasters that why people left their pages with out participating in their development strategies.Here more interesting 61% web browsers said that quickly turn to an other page in case missing their instant searches on currently visiting page.In fact most proficiently this matter applies to their search browsing experiences on mobiles.Wait for a while according to a recent survey report from SEMPO State of search marketing report of 2012 the survey currently talks about significant impact of mobile research on Google search results and the rate is 92% for mobile marketing.In front of all these trends you may conduct an idea for increase in mobile Internet and so why you need to have proficient mobile version to make your site Mobile friendly to turn your visitors into costumers.In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.

It is logically too much aggressive to find out and understand the purpose of web browser's increasingly mobile research engagement "that why users are using mobile net and and what they are trying to search on Mobile Friendly Sites.So for this draw some attention on following factors...

Vast Opportunity for Community Coverage.75% users reliably favoured for Mobile Friendly sites.A vast community of mobile users prefer to search their ingredients via mobile search, and round about 96% are claimimg for encountering that were clearly not designed for mobile devices.

A Trendy touch to turn visitors into costumers via Mobile Friendly Sites.A rapid grow of using mobile web browsing system is a consider able matter that it increases marketing opportunities for marketers as fastest path to discover the potential costumers is through a Mobile Friendly Site where people preferably make their purchases.

With out Mobile Friendly Site Costumers Turn to Competitors.It is likely important to have a Mobile Friendly Site as an increase in mobile users keep their searches to find out a Mobile friendly site that works for them because

61% users said that they quickly move to an other site in case missing their requirements on a current mobile site.
79% of people who don’t like what they find on one site, they left the mobile page
50% of users, if they like a business, they will use them less often if the website isn't mobile-friendly.

Competitor's Analysis Leverage Competitive Analysis To do Better SEO

An Ultimate Guide SEO's make their Sites Penguin Safe

Analytics Web Traffic 6 Reasons of Sudden Drop Down of Website Traffic

Conversion Rate 10 SEO Trends to Increase your Landing Page Conversion rate

Google Map Apps Google Denies no more Map Apps for iPhone 5

Google has revealed out that no more Google Map Apps would bringing to IApples's new iOS.Finlay Google's chairman person Eric Schmidt said that Google decide not to prvide Google Maps Apps for iPhone 5 after replacing application for Apple Inc in favor of it own home-grown.

As last week Apple was announced to launched it's Maps Apps for it's iOS operating system for iphone 5.But according to public views that mostly iPhone users claimed for apple's new mapping service, based on Dutch navigation conatins some geographical errors like inaccurate locations and directions.

But here the bad news for iPhone and iPad users is they will have to left a struggle Apple's new mapping service as Google said that they did not to go back to bring Google map apps for iOS.Google draws some view about its own Google Maps equipped Android operating system that it good in case dropping away the Apple users from the use iApple products for more equipement of Android.

Schmidt said that

Proactively SiteLinks Policy Ad Unique Sitelinks for Landing Pages

If you are regular user of Google AdWord then strictly keep it in your mind that Google always prohibited for copwrite contents or use duplicate landing pages for AdWord Sitelinks extension.As Google says about their Sitlinks Policy as...

Sitelinks extensions allow you to include additional links in your standard text ad. The rules that apply to text ads generally apply to sitelinks extensions too. To ensure your extensions are accurate and appropriate, we also have additional requirements when using sitelinks extensions, as shown below.

Google recently tells in a AdWord blog post that it is particularly aggressive about to ensuring the compliance for using unique sitelinks for landing pages.Previously noticed by Google that some advertiser include two or more sitelinks pointed to a single Landing Page or some like pages consisting same contents.

Now Google recomendedly give a suggestion for new sitlinks or changed previously inserted sitelinks using for Landing Page Ad campaigns, keep them comply with sitelinks policy.It is all about to ensure for Google AdWords Sitelinks Policies and for with in next few months Google will came back to check through all sitelinks for currently running ad campaigns.
So here the company's strong suggestion to all ad campaign holders and advertisers to go back in their Adword account to sort out all sitelinks using for duplicate content in case of ensuring their sitelinks comply with Adword sitelinks Policy.

Last week google announces for Globally Rolling out Enhanced SiteLinks Enhance your Google Adwords Ad Campaigns with Sitelinks that you can enhance your ad campaigns with 6 to 10 site links.

PPC Optimization Leverage Web Analytics To Condutct a PPC Campaign

It is too much essential to have a clear imagination of PPC Optimisation from all aspects of views while understanding the importance of PPC management to absolutely successful PPC Optimisation.
Most likely it seems that PPC managers spent their most of time in Adwords and Bing ads interfaces, when they sit to preparing a PPC Ad campaign.But if you really wants to know about PPC campaigns and management then obviously missing something big.

Key Elements For PPC Framework.PPC Optimisation is far away but first you should track your current stats by deeply noticing some key elements like CTR, Conversion Rate, Cost per Conversion CPC etc that can't be ignored further. all above analytics factors extract information about what happening with an account, traffic generating stats, driving sales and leads and how much they are being costing, simply using web analytics to find out what visitors did once when they arrived at your site.
All these in formations specially relates how you are handling your site's web analytics that surely a leveragable matter to finely discus PPC optimisation, PPC Campaigns and PPC management issues.“Now wait a minute!” you might be thinking. “I’m using AdWords conversion tracking, so I can see conversions! Don’t those happen on the website?”

The answer is absolutely yes. And if you’re not tracking conversions via either the free PPC engine tracking scripts or a third-party tool, then shame on you.

See Also: Globally Rolling out Enhanced SiteLinks Enhance your Google Adwords Ad Campaigns with Sitelinks

PPC Measurement Using Key Analytics.Obviously every analytics program holds some leveragable key features to telling some thing about your PPC Campaigns especially focusing on Google AdWords following terms.

Bounce Rate of your Site.Highlights the percentage of traffic audience how many visitors visits a page and then left the page.Usually having a high bounce rate is considered a bad thing for a page.

For example if you owned an e-commerce site and your page bounce rate is 80% that's an awful matter to your which means only 20% visitors are bothering to go beyond the landing page.

But in case managing a PPC campaigns to generate the leads and finely you have a lead form on your page, visitors could conceivably fill out the forms to convert right there without going to an other page.In this case it's a low bounce rate that's bad and no one converts.

Measuring Average Page Time or visit Distribution.Calculates a visitor's average page time that they surf on your site while in case using your site's different features.

You probably fighting to set your site for long time calculation while having some form filling strategies as visitors longer time is good for site health.But it seems to be to good to have shorter forms instead of adding a form that takes 4 to 5 minutes in filling out just a wrong strategy.

Exact Number of Visiting Pages.That surely matters to calculate the exact number of pages visiting.Most likely e-commerce site's shopping carts consists of 4 to 5 pages, 1 to 2 landing pages and some additional featured page according to visitor's interest and you are looking at a good average of 5 to 7 pages.

But for the one-page lead form, if your average number of pages visited is 5-7, you’ve probably lost the lead. An average of 1.5 is probably good in this case.

Google AdWord's New Location Targeting Tool Improve Geotargeting with AdWord

Facebook New Facebook PPC Analysis Reporting Tool

Google Research and Gmail Filtered By Iranian Government

On Sunday 23 September an announcement has been declared through Iran Government Deputy Minister for "Iranian Government has started to filtrate the Google research and Gmail in case of improving it's own Cyber scurity Government says for it...

"Google and Gmail will be filtered throughout the country until further notice," an official identified only by his last name, Khoramabadi, said, without giving further details.

The main controversy to set a recent announcement through Iranian Government to screen Google communications By blocking Google In's search engine and it's mailing services with in few hours.

but there have been a main suggestion to block Google services not to remove or ban a trailer clip of the inflammatory, religious hate mongering film Innocence of Muslims in both Pakistan and Bangladesh.The dilettantish film especially flimsier to sacrilegious against Muslims, and the film gathering views on You Tube.Mainly film concerns to arousing more Muslims to spark riots in several Islamic countries that lastly resulted in shape of several Muslim countries having request to Google for removing the film clips from YouTub that still not is done by Google.

So Iran in it's announce said to Google..

We've asked Google to confirm whether it is being filtered or blocked in Iran, but so far it has not replied.

Moreover The Iranian student news agency said that Google ban was directly connected to anti-Islamic film that was published on YouTube that clearly caused for Muslim world outrage.The step is being taken by Iran to prevent public from using countless sites that being cause of criminality or some offensiveness.But in case of Muslim outrage the matter is simple to block the sites like FaceBook publishing or YouTube is due to their use in anti-government protests.

Google Emails for Google Authorship Confirmation to Writers and Bloggers

Today on 25, September 2012, If you are a writer or a blogger and have set up Google Authorship then you may have a confirmation email message landing to your inbox from Google Authorship to confirm your participant for Google Authorship.

The sending email is subjected to welcome the writers and blogger to Google Authorship and consisting of a little briefing for Authorship working in search results.

In case attibuting Author Matt Cut says in his previous announcement at google Blog

We now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links.

SEMPO Google's recent Algorithms Changes An in increase in Significant Impact of Mobile Internet on Search market

Competitor's Analysis Leverage Competitive Analysis To do Better SEO

It is good to learn SEO in an academy to be a professional but infact your industry competitors are your best teacher who calls out you to compete on every step.So for it you have to circle everything about their imaginations by stacking up how they do using all online development resources.There for it is too much aggressive story to spent your 90% focus on understanding your competitors, taking them as a case study, extracting a fully analysed report and finaly leveraging competitive analysis to do better SEO. Let's suppose that whether you are studying case about top ten competitors who are standing behind their best optimised sites in SERPs. Here the most notify able matter is search engines gradually positioned them for 1,2,3......10.Simply firstly they are following webmaster guidelines but expecting them there are several things need to looking for best assessment for incredible working to promote your site while becoming a tough competitor.

See Also: Competitor Anlysis and Competitive Intelligence How to find out your industry Competitors

1.Competitor's Site structure ans Search Approach.Search engines require you develop your site's structure according to webmaster guidelines in terms of creating a balance structure that looks like a reasonable balanced pyramid instead of unbalanced for better crawling process and letting search engines to a your site's contents brief introduction.See the fig below that describes an unbalance site structure.

Now look at an other fig that describes a well agonisingly designed and reasonable balanced structure.

Now so let's move on your competitor's site structure, here the first thing is to getting a roughly idea for how many pages have been indexed of that site by typing the follow command in Google search box.

After having a rough figure for indexed pages you need to compare it with your own site's pages that will impress you for how many contents with pages you should need to bring and publish on your site.

5 Essential Steps To Build Progressive Social Community for your Website's success

2.Updating Site through Blog development having fresh blog contents.Have a well optimised blog to your site on a subdomain (ex: blog.yoururl.com or yoururl.com/blog) that will repeat your SERPs activities because a site without a blog have a limited updation.But through publishing on your site's blog 2 to 3 times helpful fresh content's focusing on your main purposes will force search engine's bots to come on your site for frequent and listing content's in SERPs for specific search queries and ultimately search engines will count it as freshly updating site.

3.Add Product Review Options( User Generated Contents).People suggestions for your main purposes including (offering services, products) also increase your search engine visibilty by having a tons blog comments reviews on your offers, forum comments and postings people discussion section.A great oppurtuinity for you is the extraction of ideas from public mind that you can surely use for future strategies.

4.Add Community Thrilling Contents like PR News and Career Pages.It is good to have a touch with related new upcoming trends on your site like your own announcements for recently updating contents or extracting latest news from authentic resources.The mean to have another chance to update your site frequently that people really wants to read hear or see.

Facebook Activity Log Users Can delete search activity in Activity Log

Last year Facebook rolled out a tool namely as Activity Log for Facebook users to enable them for managing their current activities of FaceBook
Yesterday 21, September 2012 there's a recent announcement about adding new feature called "search activity" in activity log, that Facebook users will soon be able to have an excess to see the searches that they make on Facebook or such like to remove any type of their searches or posts.Company says for it...

The new feature will role out for the next couple of weeks to all Facebook users. Last week Facebook's CEO announces that we are going to do for a best research to answering questions while working on FaceBook Search Engine

PPC Paid Search Ads an Easy way to Conduct Highly Conversion Rate Keywords

The essential preferences for SEOs now are to be updated from all upcoming trendiness terminologies like search algorithms recent changes, having a little eye on competitors current activities, tracking highly converted keywords by using different keywords analytic tools and creating eye catching SEO ideas.
The most common, search trusted, and best leveraging SEO strategy that agreed mostly all SEOs, webmasters and search marketers is "Keyword Coverage" for newly published contents on their sites or setting up PPC campaigns which will surely make them an authorised person in case of getting approach to high search level in SERPs for maximum CTR (click through rate).

So a start to make a research effort or doing an analysis for new but relevant keywords, the discovering options are limited.Using Google Adwords keyword tool or use of Soovle that definitely creates keyword discovery options abound by building a pool a of highly converted keywords across multiple search engines.

Google Launched New Structred Data Testing Tool by replacing old Rich Snippets

Google firstly lauching it's rich snippets tool in 2009 to extract relevant data from webmater's webpages to construct that data as a snipet showing it search result in case of helping user's by providing them more relevant information for their current search queries.
Here's the recent announcement from Google for renaming it's Rich Snippets Testing tool for Structured Data with namely as structured data testing tool to firely improve their search result look for better reflection to match how they look in search results with an extra expansion of types of strutured data supported.Google says about its new change

To bring the current change in Rich Snippet Testing Tool and by implimenting the new structured will obviously help webmasters that can improve the Click Through Rate for their pages from search results and better engange their audience.The new snippet tool structured data testing tool will not only show how's the search results look like but also show what google extract from your page.It will work with all supported rich snippets like Applications,Authors,Events,Music,People,Products,recipes,reviews and others.

In Google webmater tool >Optimization section you can select Structured data option to check from how many pages of your site Google extract data and how many types were found.

Related:

Google announcing a New Meta Keyword Tag News Publishers Tag their News Articles freely

IApple's New Opperating System for iOS 6 replaced Google Will Create its own Map Apps

Now Apple's new operating system iOS 6 has been replaced with mapping engine, "that all previous iOS were powered by Google" for all latest versions of Apple Iphones and Ipads.But mostly someone asking negatively for new change especially Google Maps users via IApple.Like lookat the following statement..

So against of it Google's latest official statment for releasing its own Google Map Application whether if some wants to would have Google map apps for his new iOS 6 then what Google will do in upcoming.

We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system.

So from the clearence of above statement it seems like that Google disturbingly wants it own map application for new Iapple iOS 6.but the current agreement looked happenedly pending for unknown that why not and when in future.
But I thnik all it depends on public current feedback and demand for "either Apple's new iSO 6 or Google's newly released Map App for iOS 6" in case of enforcement to IApple to decide for upcoming circumstances, whether IApple block it or not, and if Iapple have have to blocking it then will Google holding back for some strange reasons.

Google announcing a New Meta Keyword Tag News Publishers Tag their News Articles freely

A New Meta Keyword Tag News Publishers Tag their News Article.Last in Sep 2009 Google mention some news for Meta Keywords by saying that Google don't implement the meta keywords tag in web ranking and by the same way Bing also have the same strategy but only using Meta Keywords as signal to finding out the spammers.

Today 19 September 2012 there is new Google announcement for new type of Meta Keyword Tag that is quite different from the last deadly meta keyword traditionally using for SEO purposes.But the new meta keywords is only works for to "a newly to hatched way to tag your articles.Simply a great improvement for news publishers while feeling free to creatively making their headlines for their article bodies and not necessarily having same key words in their headlines or body text as in new Meta keyword Tag.Google Says about its newly announcement...

The Google has already published a helping process to explain that how you can implement the new News Meta keyword that looks something like this

meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands”

Notifiable that Publishers are limited in using the urls up to ten 10 while using commas to separate each one and more the new meta keyword is not a quick way to rank better in Google News excepting Google will consider it as a signal for highly quality and an interesting news contents.

Upcoming Google Panda Refresh is Rolling out to Expect Some Flux

A recent Google Tweet has found out via twitter for Google's new announcement for refresh upcoming Panda update named as Panda 3.92 with in next upcoming days.Google says new Panda is being unleashed on Google search results and it will impact 0.7% of search queries.

The mean to launch new Panda Update, Google actually warned site owners to "Expect Some Flux over the next few days.Fewer than 0.7% of search queries noticeably effected."

In February 2011 Google launched it first Panda update 1.0 and after it the latest panda updates are being placed on further several times to significantly impact search results.Mainly aimed to filter out the search results for betterness by having a very clear justification, Simply in other words you may ask "a significant suggestion to enroll each web page from all over the web world gradually after each Panda update."When ever a new content is published from any page, Google crawlers during their newly published content crawling prossec there must be a significant impact for search queries applicable to lately updated Panda Algorithms.As Google's announcement for upcoming panda update, the current update will impact 7% search queries which is a very small ratio whether according to Google 3billion searches are conducted daily on Google so the new update will impact on 21 million search queries.It is critically notifiable to a little on your analytics around the Panda update dates for change in search ranking or traffic drop to find out the content quality issue.Similarly for Panda attack holders or small to medium webmasters Google's last week updated Algorithm is more like to "improve diversity of domains in SERPs" that all search results show up the pages that belong to a single domain.

Related:

Globally Rolling out Enhanced SiteLinks Enhance your Google Adwords Ad Campaigns with Sitelinks

SEMPO Google's recent Algorithms Changes An in increase in Significant Impact of Mobile Internet on Search market

Analytics Web Traffic 6 Reasons of Sudden Drop Down of Website Traffic

Google Plus Next Step Beyond SEO Boundreis

Google+ profile commonly known as G+ has been intentionally setting up to notify search engines in order to relatively index people's current social activities and to add more human element to Google search results.Purposely designing a platform to initiatively attributing all originally index contents to their original authors in case of authors and websites content attribution evolvation.In fact a special but a powerful marketing tool to justify the current and trend marketing terminologies.So it is critically important that an internet marketer have a G+ profile with some G+ recommendations, well organised G+ circles consisting of illigent relative industry friends.Suppose that your presence in your friend's G+ circle or having a single recommendation signal for your shared contents via your friend's G+ profiles then what's the factor is hardly notifiable for search engines, you may simply ask this to have G+ authorship to force Google for creating more than one suggestions for potential niche searchers directly referring to your own indexed links via Google Plus where people can feel an easy access to your contents.Now all it depends upon you that how you clear your goals I mean in case of promoting your G+ profile your are willing to have something different than others that surely present to your own page and for this you dos't need to think a lot instead of having a little creative skill that can work for you to make you G+ contents share able via your friend's G+ profiles.Simply you can say Google Plus is a next step beyond SEO boundries.

Google+ Authorship to Linking your Blog/Site. Your all SEO are less impactive for Google algorithms than having a strong Google+ profile.Importantly proffered by Google+ to linking your Blog/Site to your Google plus author profile to improve your search engine visibility because it dos't work like Facebook or Twitter social signals.After linking a blog/site all published contents (text materiel,Photos or videos) Google plus profile, number of circles with friends, will start indexing and show up in Google search results so by the same when some one search for related to your site topic or type something exactly matches to your content titles the search result almost consist of links including your page URL, Google plus profile, G+ circles, G+ recommendations having the same data for currently typed search queries.More over recently an incredible news announcing by Google last week Google's New update Algorithm is specially carrying the search queries with search results for more than one domains that will surely improve diversity of domains in search results.For more my recently published post New Google Algorithm Update to Improve the Diversity of Domains in SERPs.

It might be possible that Google Plus may not have a high impact on search engines but remember that an easy way to improve your people interaction due the powerful linking resources of Google Plus can take you to your right place.

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Google AdWord's New Location Targeting Tool Improve Geotargeting with AdWord

Geotargeting, Location Matter or organizing a bushiness type settlement consisting of services or products that relates to specific area like running a fashion boutique in Ottawa, Canada, then it is obviously beneficially to exclude or target your certain geographic locations for your paid advertising or PPC campaigns that will precipitously work to boost your business with less budget that will create a chance to meet a local seller and buyer and for this Google's New Geotargeting for PPC is for you.
Google's announces the current feature in 28Aug 2012 to introduce Google AdWord Location Targeting Tool.Company Says:

Today, advertisers in Canada, the US and 9 other countries have even better local targeting options with AdWords.

Expanding Targeting Canadian Zip Codes FSAs.Especially expanding to targeting on Zip Code Targeting in Us, the current feature allows you to have an access to more than 1500 Canadian Postal Code FSAs with latest Adword Location Targeting Tool.

Match U.S. Metro Changes and Targeting. Due to recent existing changes in US metro targeting areas the New AdWords Location Targeting Tool precisely work to match Brand Base PPC campaigns to DMA (Designated Market Areas) TV base Advertising Ads and audience.

Increase City Level Targeting for more Countries up to 43.Google excessively adding more cities and regions to expand their tool's targeting capability from the following nine Countries.
Belgium (city), Bulgaria (region & city), Denmark (city), India (city), Ireland (city), Romania (region & city), Sweden (region & city), Taiwan (city), Vietnam (city).

These tools are necessarily important to under stand for marketers that focusing for frequent use of geotargeting in case of serving your ads in your related business area as optimizing your adverting campaigns with your current business location also includes your current business address and telephone number along with your search ads.

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See Also: Google AdWord's New Location Targeting Tool Improve Geotargeting with AdWord

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