PPC Optimization Leverage Web Analytics To Condutct a PPC Campaign

It is too much essential to have a clear imagination of PPC Optimisation from all aspects of views while understanding the importance of PPC management to absolutely successful PPC Optimisation.
Most likely it seems that PPC managers spent their most of time in Adwords and Bing ads interfaces, when they sit to preparing a PPC Ad campaign.But if you really wants to know about PPC campaigns and management then obviously missing something big.

Key Elements For PPC Framework.PPC Optimisation is far away but first you should track your current stats by deeply noticing some key elements like CTR, Conversion Rate, Cost per Conversion CPC etc that can't be ignored further. all above analytics factors extract information about what happening with an account, traffic generating stats, driving sales and leads and how much they are being costing, simply using web analytics to find out what visitors did once when they arrived at your site.
All these in formations specially relates how you are handling your site's web analytics that surely a leveragable matter to finely discus PPC optimisation, PPC Campaigns and PPC management issues.“Now wait a minute!” you might be thinking. “I’m using AdWords conversion tracking, so I can see conversions! Don’t those happen on the website?”

The answer is absolutely yes. And if you’re not tracking conversions via either the free PPC engine tracking scripts or a third-party tool, then shame on you.

See Also: Globally Rolling out Enhanced SiteLinks Enhance your Google Adwords Ad Campaigns with Sitelinks

PPC Measurement Using Key Analytics.Obviously every analytics program holds some leveragable key features to telling some thing about your PPC Campaigns especially focusing on Google AdWords following terms.

Bounce Rate of your Site.Highlights the percentage of traffic audience how many visitors visits a page and then left the page.Usually having a high bounce rate is considered a bad thing for a page.

For example if you owned an e-commerce site and your page bounce rate is 80% that's an awful matter to your which means only 20% visitors are bothering to go beyond the landing page.

But in case managing a PPC campaigns to generate the leads and finely you have a lead form on your page, visitors could conceivably fill out the forms to convert right there without going to an other page.In this case it's a low bounce rate that's bad and no one converts.

Measuring Average Page Time or visit Distribution.Calculates a visitor's average page time that they surf on your site while in case using your site's different features.

You probably fighting to set your site for long time calculation while having some form filling strategies as visitors longer time is good for site health.But it seems to be to good to have shorter forms instead of adding a form that takes 4 to 5 minutes in filling out just a wrong strategy.

Exact Number of Visiting Pages.That surely matters to calculate the exact number of pages visiting.Most likely e-commerce site's shopping carts consists of 4 to 5 pages, 1 to 2 landing pages and some additional featured page according to visitor's interest and you are looking at a good average of 5 to 7 pages.

But for the one-page lead form, if your average number of pages visited is 5-7, you’ve probably lost the lead. An average of 1.5 is probably good in this case.