It is always a good idea to be updated on the factors that search engines use to determine search results and rank websites. SEOMoz released a very detailed document titled “Search Engine Ranking Factors V2”, which outlines the views of 34 SEO experts regarding how Google’s algorithm works. Below you will find the Top 5 positive and negative factors on the study:
Top 5 Positive Factors
- Keyword Use in Title Tag
- Global Link Popularity of Site
- Anchor Text of Inbound Link
- Link Popularity within the Site
- Age of Site
Top 5 Negative Factors
- Server is Often Inaccessible to Bots
- Content Very Similar or Duplicate of Existing Content on the Index
- External Links to Low Quality/Spam sites
- Participation in Link Schemes or Actively Selling Links
- Duplicate Title/Meta Tags on Many Pages
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