Google now adds a latest iOS apps tracking feature in Google Adwords for iOS and Android application promoters to count the number apps dowloadings to get a brand base awareness for the best performing app in marketplace as it will work as a key to success for iOS advertisers.You can find it Google adwords ad campaign centre.You just need to need to setup an iOS conversion tracking to measure the the downloads. Advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads. By doing this you are much able know about your each ad campaigns performance and effectiveness . These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimiser for apps. More on Google describes this feature such like as...
Figuring out what ads are working is key for marketers like Sho Masuda, Vice President of Player Marketing for GREE, a leading mobile social game app developer. GREE has used click to download and in-app advertising solutions with AdWords to promote their app, and Masuda says, "Google’s host of tracking and optimization tools help us quickly iterate and maximize ROI across our app promotion campaigns. iOS conversion tracking will help us gain even deeper insights into our Google app promotion efforts for our iOS apps.Previous Story: Google Adword Conversion Optimizer and Enhanced CPC Upcoming Improvements
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